http://videos.webpronews.com Laura Lippay, the Director of Technical Marketing at Yahoo, discusses main factors in outranking competitors. While title tags, inlinks, meta tags, and keywords are all important aspects, in this case, more is better. To outrank your competitors, having a great product and technical SEO is needed, but finding that extra component that distinguishes your company is the real trick. Laura touches on all of these topics, giving helpful insight from her personal experience.