Maurice Mattar is a leading entrepreneur and digital marketing expert with over 12 years of experience in e-commerce. He has successfully launched and scaled startups across the FMCG, beauty, and retail sectors in Southeast Asia and the Middle East. As the founder of Feel22.com, Maurice Mattar transformed beauty e-commerce with innovative growth strategies and customer-focused solutions. Alongside his business ventures, he teaches entrepreneurship at the American University of Beirut and lectures at top global institutions, inspiring the next generation of entrepreneurs.