NBCUniversal said Wednesday it has sold out of ad spots for Super Bowl LX, with 30-second commercials going for about $8 million apiece, according to CNBC. The company reported its highest-ever NFL season revenue from advertising and partnerships, citing more than 150 brand deals across “Sunday Night Football” and the Super Bowl. NBC said 90% of its “Sunday Night Football” ad inventory is sold, with Toyota sponsoring Halftime and nearly 40 new brand partners joining. Digital ad spending rose 20% compared to NBC’s last Super Bowl in 2022. The 2025 season marks the 20th year of “Sunday Night Football” on NBC, with the Eagles and Cowboys kicking off the schedule Thursday.