Amazon Introduces Low-Cost Grocery Brand To Attract Value-Seeking Consumers
Benzinga
2025-10-02
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Amazon launched a new private-label grocery brand, consolidating Happy Belly and Amazon Fresh under the “Amazon Grocery” label. The line offers over 1,000 items, mostly under $5, to attract budget-conscious shoppers. The move pressured rival grocery and retail stocks, including Walmart, Kroger, and Target.
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