AppLovin Shares Sink As SEC Probe Targets Data Practices

Benzinga 2025-10-07

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AppLovin shares plunged after reports that the SEC is investigating its data-collection practices following a whistleblower complaint. Short-sellers have accused the firm of using Meta, Snap, and Google data without consent to power ad targeting. The probe follows a massive stock surge driven by AppLovin’s AI advertising technology.

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