The Group 7 TikTok trend started with singer Sophia James, who uploaded seven nearly identical videos and told viewers of the seventh one they were part of “Group 7.”

What began as a small “science experiment” quickly turned into a viral meme symbolizing online popularity and algorithmic luck.

Now, users across TikTok — including influencers and brands — proudly claim their Group 7 status, making it one of the platform’s biggest viral trends of 2025.