Harry Styles' hometown of Redditch is so dull it's been dubbed "Deaditch" - filled with rows of empty shops and overrun by drug-fuelled yobs.
The Worcestershire town, known historically for its needle and fish-hook trade, was once a thriving retail hub with a buzzing music scene.
Led Zeppelin drummer John Bonham, pop megastar Harry Styles and Dodgy lead singer Nigel Clark all hail from the town.
A statue commemorating the late John Bonham still stands near the high street as a permanent reminder of Redditch's proud musical heritage.
But today the town, which is home to around 87,000 residents, feels so dreary many locals have nicknamed it "Deaditch".