With Christmas just weeks away, Kashmiri paper mâché artisans are facing one of their bleakest seasons in decades. New U.S. tariffs on Indian imports have severely hit their largest export market, triggering order cancellations from the U.S. and Europe.

For generations, these artisans have handcrafted intricate Christmas decorations — bells, stars, balls and figurines — destined for global markets. But this year, exporters report a sharp drop in demand, forcing traders to slash prices and leaving warehouses full of unsold goods.

Artisans say the tariff blow has come on top of earlier losses caused by the Pahalgam attack, which crippled tourism and local showroom sales. As costs rise and demand falls, many fear the younger generation will abandon this centuries-old craft altogether, putting a historic Kashmiri tradition at risk during what should be its most profitable season.

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