Johor launched Visit Johor Year 2026 with welcoming events at air, land, and sea entry points, targeting 12 million visitors and an estimated RM42bil economic impact.

State housing and local government chairman Datuk Mohd Jafni Md Shukor said the campaign aims to attract both domestic and international tourists, supported by over 100 events, enhanced airport tourism counters, and extensive state-wide beautification and cleanliness initiatives.

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