Founder, President & CEO of COTHM Pakistan, Ahmad Shafiq, has called upon chefs, culinary professionals, and young talent to join PICC 2026 and become ambassadors of Pakistan’s rich culinary heritage. PICC 2026 is more than a competition—it is a global platform to showcase Pakistan’s diverse flavors, professional skills, innovation, and hospitality excellence to the world. By participating, chefs will not only compete at an international level but also help project a positive, progressive, and skill-driven image of Pakistan’s culinary industry on the global stage.