Pepsi is stirring up early Super Bowl LX buzz with a teaser titled “The Choice,” built around a surprising visual twist. The brief spot features a polar bear — long associated with Coca-Cola — suddenly entering the frame and interacting with Pepsi branding, while a Coke can sits next to it.

The moment is quick, provocative, and unmistakably intentional, leaning into decades of soda rivalry without spelling anything out. By borrowing a recognizable symbol and obscuring its competition, Pepsi sets up a playful but pointed tease that leaves the meaning open to interpretation as anticipation builds toward the full Super Bowl LX commercial.

What do you think Pepsi is signaling with “The Choice”?
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