John Krasinski takes center stage in Hyundai’s extended Super Bowl LX commercial for the new PALISADE Hybrid, leading an over-the-top mission that blends action, humor, and everyday relatability. Framed like a cinematic adventure, the spot leans into Krasinski’s familiar charm as he navigates a series of escalating moments that test both his resolve and the versatility of Hyundai’s newest SUV.

The extended cut gives the story room to breathe, showcasing the PALISADE Hybrid’s space, capability, and efficiency while keeping the tone light and self-aware. Rather than pushing spectacle for spectacle’s sake, Hyundai lets character and pacing do the work, positioning the PALISADE Hybrid as a vehicle built for big moments — and everything in between.

Does Hyundai’s Super Bowl LX approach strike the right balance between blockbuster fun and real-world appeal?
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