Fanatics Sportsbook makes its Super Bowl debut with an extended Super Bowl LX commercial that leans directly into one of the internet’s most persistent sports myths: the so-called “Kardashian Kurse.” Titled “Bet on Kendall,” the spot stars Kendall Jenner, who embraces the memes, speculation, and online lore surrounding her name.

Rather than avoiding the joke, the extended ad confronts it head-on. Kendall knowingly plays along, poking fun at the idea that her presence somehow affects athletic outcomes, while Fanatics Sportsbook positions itself as the place where narratives, superstition, and confidence collide. The tone is self-aware and playful, built to resonate with fans who’ve seen the theory debated endlessly across social media.

As Fanatics Sportsbook’s first-ever Super Bowl spot, the extended cut signals a brand willing to meet sports culture where it lives — online, ironic, and fully aware of the conversation swirling around it.

Is the Kardashian Kurse real… or just another internet myth worth betting against?
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