Instacart’s Extended Super Bowl LX Ad “For Papa” Brings Ben Stiller and Benson Boone Together

FanReviews 2026-01-28

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Instacart expands its Super Bowl LX campaign with an extended spot titled “For Papa,” starring Ben Stiller and Benson Boone, and directed by Spike Jonze.

Does Instacart’s Super Bowl LX approach hit you right in the feels — or is subtlety a risky play on advertising’s biggest night?
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