LAY’S is leaning into warmth and simplicity ahead of Super Bowl LX with a teaser titled “Potato Up.” The spot centers on a sweet, small-scale story as a young girl carefully grows a single potato, saving it to hand off to a LAY’S truck as it arrives to collect potatoes from the farm — a quiet gesture that connects care, patience, and pride to the brand’s roots.

What do you think of LAY’S taking a softer, heartfelt approach in its Super Bowl LX teaser?
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