Kellogg’s Raisin Bran leans into cheeky wordplay with its extended Super Bowl LX spot “Will Shat,” starring William Shatner. The commercial uses Shatner’s unmistakable delivery and self-aware humor to make a lighthearted joke about fiber and its effects, turning a familiar health benefit into a knowing wink rather than an explicit punchline. It’s a confident, old-school Super Bowl approach that lets timing, tone, and Shatner’s presence do the work.

Do you think Kellogg’s Raisin Bran found the right balance of humor and nostalgia with its Super Bowl LX spot?
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