Wix uses its Super Bowl LX ad “The New Way to Create” to introduce Wix Harmony, positioning website creation as something that feels as natural as thinking out loud. The spot highlights a seamless balance between AI-powered assistance and hands-on design control, presenting Harmony as the place where the dreamer and the creator come together. By focusing on intention, creativity, and clarity, Wix frames site-building as a purposeful act — one where ideas are described, vibes are shaped, and finished sites launch with confidence and meaning.

Does Wix’s Super Bowl LX vision make building a website feel more creative — or more complicated?
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