Ring uses its Super Bowl LX ad “Be a Hero in Your Neighborhood” to highlight Search Party, a feature designed to help reunite lost dogs with their families. The spot shows how neighbors can work together using Ring’s outdoor cameras and shared alerts, turning everyday vigilance into meaningful action. By focusing on community, compassion, and small moments that make a big difference, Ring positions technology not just as security — but as a way to bring people (and pets) safely back home.

Does Ring’s Super Bowl LX message make you feel more connected to your neighborhood?
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