Starbucks puts the spotlight on the people who make elite competition possible in its Super Bowl LX ad “The Coffee Run.” Framed as a journey that stretches from village cobblestones to windswept mountain peaks, the spot honors the coaches, staff, and support crews who help get Team USA to the starting line. Through it all, Starbucks positions a simple cup of coffee as fuel that travels far beyond the café — a small ritual that powers long days, early mornings, and the collective effort behind greatness.

Does Starbucks’ Super Bowl LX tribute to the unsung heroes behind Team USA resonate with you?
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