It was two back-to-back nights of celebrations as Malaysia’s most loved brands received their due recognition at this year’s long-awaited Putra Brand Awards and Putra Aria Brand Awards (Paba).

The ceremonies, held at the Majestic Hotel in Kuala Lumpur on Jan 22 (Paba) and Jan 23, 2026 (Putra Brand Awards), saw a collective total of 350 platinum, gold, silver and bronze awards presented to honour 2025’s best efforts in branding.

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