Slack and Salesforce pull back the curtain in their Super Bowl LX ad by showing how MrBeast keeps his massive stunts from spiraling out of control. Framed like behind-the-scenes MrBeast content, the spot highlights how Slack is used to coordinate people, plans, and last-minute chaos across huge teams, positioning Salesforce’s ecosystem as the quiet force that helps big ideas actually come together.

Does seeing Slack in action behind MrBeast’s stunts make enterprise tech feel more relatable?
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