I've been stumped on this business model for a while now. Delivery trucks that drive around town with rotating ads on them or just billboard style ads on the side without putting their own brand anywhere visible on the trucks. Are you in the advertising business or the delivery business? If your deliveries are so booked up that you can't do any more, then I see the point of growing the business by advertising. But why not buy another truck and get mroe delivery business if you're that busy? It seems to be short term thinking to me, why not grow your delivery brand instead of growing the brands of your advertisers? Anyone have any thoughts? Let me know at http://ReginaBusinessBlog.com