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1. Having a Clear Purpose

You must have a crystal clear vision about the purpose of your website, and you must communicate that to the visitors as well. They must know why they are visiting your website. Why it is worth their time. Your aim is to make people associate a concept or thing with your custom web design. If I say online video, you are going to think YouTube. It is not easy, and it takes time, but you should always keep this principle in mind.

2. Being Consistent with the Writing Style

There are many studies confirming that the writing part of a blog or website is one of the main parameters that readers use to determine the overall quality of that site. You need to be consistent with your writing style if you want to strengthen your brand with it. It does not matter if you write to bring your personal experiences aboard or if you try to keep a more neutral tone, the important thing is to be consistent with it.

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