Why do I need to conduct Customer Satisfaction Surveys? One of the most important consumer satisfaction and retention elements is the ability to ask questions to your top IDEAL CLIENTS and being able to report the findings appropriately to each level of management, from store manager to national head office, VP of Store Development or CEO. Gaining information and refocusing attention are essential components of an effective customer retention plan. Here are 8 Reasons why you need to conduct Customer Satisfaction Surveys...