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Today's modern age has spurned a damaging form of marketing and the rise of new age criminals. Malicious individuals develop a form of software, called spyware, that illegally stores itself inside a computer and manifests as an advertisement that perpetually appears whenever you surf the internet. In most cases, spyware gives hackers and malicious programmers access to your computer, which paves the way for identity theft and a lot of stolen cash. Some spyware even damage your computer, especially if its developed by an anti-spyware company. As you can see, you have to constantly check your computer for spyware, else suffer the consequences.