Check out the full results at http://www.xbox.com.au/theproject

The aim of The Project was to measure the immersive nature of Alan Wake by observing the impact the game had on the physiological responses of five test subjects. Enlisting the help of leading neuroscientists and using sophisticated standardised methodology that links to the worlds largest brain database, we made some exciting observations.

This video shows the results for Lilly, one of the five test subjects.