http://www.netbooknews.com MasterImage uses a technology called “cell matrix parallax barrier,” which is basically a screen above a smart phone’s display, to create 3D images. Instead of a user wearing glasses that flicker on and off, the barrier does the flickering. Despite the extra layer, image on the screen were still very bright and crisp. The power consumption on the screen is 2.5W. We get to see this in an existing handset that is already on the market, the Hitachi Wooo H001. adding its technology to a smart phone costs about $10 to $15 per unit, which is not insignificant. So hopefully we'll see these in smartphones near by early 2011.