The new Princess & Me line from Jakks has been designed to be a lifestyle brand that is more than a collection of toys but a whole experience surrounding little girls' affinity for the Disney Princesses and a springboard for fantasy play. The centerpiece of the line are large-scale "friend" dolls based on the Disney Princesses, doll fashions, accessories, and matching outfits for girls. http://www.timetoplaymag.com/toys/1976/jakks-pacific/disney-princess--me-dolls/