http://www.ibm.com/services/us/gbs/bus/html/bcs_healthcare.html?cmp=blank&cm=v&csr=agus_indhealthcd-20100928&cr=daily&ct=usbrb301&cn=vid_umassmem
UMass Memorial Medical Center is a trusted academic medical center, committed to improving the health of the people of Central New England through excellence in clinical care, service, teaching and research. This integrated health care system hub implemented a health information exchange using IBM Initiate technology. This video tells the story of that implementation.