Christian Salmon : Storytelling

INA 2010-10-20

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Dans une pièce de la Cité internationale universitaire de Paris dans le 14ème arrondissement, Olivier BARROT reçoit Christian SALMON pour son livre "Storytelling", essai politique qui explique à l'aide de nombreux exemples que "l'art de raconter des histoires" est utilisé depuis le milieu des années 90 à des fins publicitaires, politiques ou manageriales.

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