Sharon Novak: Using Social Media to Sell Luxury Brands
L2 - NYU Stern School of Business
Organizing for Digital and Social Media is an intensive clinic addressing the metrics, structure, and culture that increase return on digital investments.As prestige brands scramble to shift resources from traditional marketing to new media initiatives, they are forced to confront a number of questions:How to set digital goals?Where does social media sit in the org chart?When to use new forms of data to drive decision making?How to measure and incentivize success?How to leverage digital resources across multiple brands and business functions?Through insight, best practices and discussions, the Organizing for Digital and Social Media Clinic will address these tough but important questions and provide actionable tactics to adapt within your company.