Entering New Business Markets
CarnegieCouncil
2011-06-28
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Paul Richardson of WPP fields O’Rourke’s question about the best approach for corporations when entering new markets in the developing world.
This Carnegie Council event took place on June 15, 2011. For complete video, audio, and transcript, go to:
http://www.carnegiecouncil.org/resources/video/data/000407
This Carnegie Council event took place on June 15, 2011. For complete video, audio, and transcript, go to:
http://www.carnegiecouncil.org/resources/video/data/000407
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