http://www.webindustry.com/search_engine_optimization.php

Search Engine Optimization is something that we do automatically now on every new Site and something that we can recognize at a glance on an existing site. We have great tools that determine exactly what your Web Site needs and continually send your Site through these tests until we get just the right balance that is needed for top search engine results. Google offers us some of these great tools for free just for being Web Masters and we use them as well as others, to determine a cross sectional score of your Site and provide recommendations that are sound and adhere to Google’s recommended best practices.