It was only fitting that Steve Jobs' fans in the Big Apple lay flowers, and apples, at the city's flagship Apple store.
SOUNDBITE: STEVE JOBS FAN, EVARISTE LEFEUVRE, (ENGLISH) SAYING:
"It was very shock, very sad.
SOUNDBITE: STEVE JOBS FAN, PRIYA SANDNA, (ENGLISH) SAYING:
"I think he has changed our life. I mean I've got an iPhone. We don't say I'm using my phone anymore, we say I'm using your iPhone, the iPad as well. He changed, I think, our habits."
One Japanese tourist plans to camp out at the store for nine more days to buy Apple's new iPhone when it hits the shelves.
SOUNDBITE: JAPANESE TOURIST, DAICHIRO TASHIRO, (ENGLSIH) SAYING:
"It was like a big shock for us. We should keep what he did in our mind and try to do what he wanted to do because he made the world much better in terms of creativity."
A college dropout, Jobs harnessed his creativity at the age of 21 and co-founded Apple. 35 years later, Jobs leaves behind one of the world's most valuable companies which changed the face not only of technology but of media and retailing as well.
SOUNDBITE: STEVE JOBS FAN, ANDREW GLOWKO, (ENGLISH) SAYING:
"Technology has changed our life and we're going beyond that but now we might step back because there's nobody like that to come out and be innovative."
Judging by the reaction in New York, Steve Jobs fans are coming out in droves to pay their respects and express their love.
Sasha Salama, Reuters.