First on our judging panel is Caren Downie, Buying Director of ASOS, the market leader in the online fashion world, launching 1,500 - 2,000 new product lines each WEEK. Aimed primarily at fashion forward 16 - 34 year olds, ASOS.com attracts over 11 million unique visitors a month, and sales for the year ending 31 March 2011 were £339.7 million. Wow.