Pranali Vichare, Founder & COO at iLeadFarmers (www.ileadfarmers.com) talks about the key factor in a strategy implementation. Giving the example of a marketing strategy she stresses that "involvement" is crucial to bring about the successful implementation of a marketing strategy. Involvement of the higher management professionals who conceive the strategy and the team who are the actual implementors. Bringing in the human communication factor that can launch any strategy with ease is indispensable for any company