We've all heard the cliche that sex sells. To advertisers looking to attract eyeballs during the Super Bowl more and more commercials are showing more and more skin. Race car champion Danica Patrick's Godaddy.com commercials are among the raciest - and most popular - of these trend setters. Others aren't far behind with Victoria's Secret ads channeling viewers immediately to its website as well as Kim Kardashian's Sketchers commercials. Patrick Jones drools.