Having impacted the lives of over 280,000 children in 2011, P&G's signature CSR campaign Shiksha returns once again this year, steaming forward with the rally cry 'Lets help India get to 100% Shiksha'. Bollywood megastars John Abraham and Soha Ali Khan joined the movement by educating the children of Lady Engineers High School in Mumbai, who are privileged enough to receive quality education, on the need to help those children who are not fortunate enough. The children shared their vision of 100% Shiksha in India with them and pledged to do their bit to help underprivileged children access education. John Abraham and Soha Ali Khan urged consumers to join the movement to support P&G's vision of 100% Shiksha by buying P&G products such as Tide, Pantene, Olay etc, thus enabling the company to channelize part of the sales proceeds towards education for underprivileged children.
Shiksha is an integral part of P&G's global philanthropy program - Live, Learn & Thrive - focused on the development of children in need across the globe, currently reaching over 50 million children. Launched in 2004, Shiksha has grown immensely, with the help of strong support from consumers. . This year, P&G, through Shiksha aims to build more than 20 schools across the nation to give more children the invaluable gift of education with a focus to build more schools in the years to come.
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