FILAM TV has the distinction of being the FIRST U.S.-based Filipino American television channel to broadcast FREE and 24/7 to an estimated 1,000,000 Filipino Americans who reside in the Southern California counties of Los Angeles, Orange, San Bernardino, Riverside, and Ventura. Distribution to San Diego and Las Vegas are planned as early as the 2nd Quarter of 2012, and to the Bay Area by the end of 2012.