Whip up a controversy that surreptitiously gets highlighted in news print, stir up link ups to arouse curiosity...well, if all this is passé then welcome the new ways of 'marketing' in Bollywood. Leaked videos that seduce attention, court room drama that fizzles out once a movie releases and more. This Bollywood Hungama special delight calls the spade a spade. And yes guys, please do something about the 'Content' in your movies. The best publicity tool is still the same: Good old...Word-of-Mouth!