At the London Web Summit, Hercules Fisherman presents Jatrobot. This tool aims to harness social interaction to encourage a widespread production of biodiesel.

The jatrobot is setup as an open source, not for profit project and has a chance to be presented at the UN summit in Rio later this year.

If you want more info or get involved:
http://blog.clickslide.co

All the London Web Summit videos:
http://visionon.tv/plugandplay/