http://chris.pirillo.com/why-should-celebrities-use-social-media/ Dave Peck, a force in new media since 2004, has been behind some of the biggest social media campaigns in the industry. In this interview, he discusses how celebrities are connecting with their fans through social networking, and how productions have benefited from live tweeting.

For more information about Dave Peck, visit his website here:
http://thedavepeck.com/

This video was filmed during a live broadcast from the BlogWorld & New Media EXPO 2011 in New York. More information about this event can be found here:
http://go.tagjag.com/bweny

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