http://www.lockergnome.com/decisions/2012/02/09/three-simple-rules-for-buying-a-computer-or-anything-else/ - Can we make a set of some simple rules to help a person decide what new computer to buy, or what new camera to buy? Can those rules be extended to include more complex decisions such as selecting a mate, or even deciding if you want a permanent mate? There are no simple rules that will always yield the optimum result for such real life decisions, but there are simple rules that can eliminate many of the bad choices so that the final decision is more likely to be satisfactory if not optimum. Applied correctly, these simple rules can aid by reducing a frustrating multi-valued decision down to one of manageable size without overly intellectualizing and wasting time with analysis paralysis. Too often we agonize over making the absolutely best decision when the difference between best and second best is small or even not well-defined.

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