Perspective on CSR: John Machuzick of General Mills

3BL Media 2012-04-27

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by Kevin Hunt

As president of General Mills Bakeries & Foodservice, John Machuzick works closely with many of our customers. From retailers to restaurants, to convenience stores, vending businesses, bakeries and schools, John knows exactly what those customers need from General Mills.

More and more, he’s hearing about their desire to be more sustainable in their work. So they’re requiring more from us in terms of our sustainable practices in distribution and in the sourcing of the products we provide them.

John has been with General Mills for 34 years, in a variety of roles. So his perspective on corporate social responsibility at General Mills is extremely valuable. We sat down with him to discuss his perspective on CSR as part of our coverage of the release of our 2012 Global Responsibility report.

Why is our Global Responsibility report important to produce?

Machuzick: (Video response)

Our customers are demanding more sustainability among their partners, why is

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