New Taiwan business model caters to luxury consumers - 26 Aug 09

Al Jazeera English 2012-04-27

Views 29

For years, the "Made in Taiwan" brand was dismissed as a sign of cheap and often poorly made goods.

But today, the island's production lines are full of luxury high-tech Taiwanese innovations, including a $10m custom-made yacht and the ultra-light Acer computer brand.

Stan Shih, Acer's founder, is credited for transforming the made-in-Taiwan label and says he convinced the island's top industries to concentrate on giving the customers what they want.

Al Jazeera's Steve Chao reports.

Share This Video


Download

  
Report form