Advertising at the London 2012 Olympic Games: Digital Trumps Traditional
IBTimes
2012-08-10
Views 42
NBC's coverage of the London Games continues to deliver huge ratings, and that means big money for advertisers. I had the opportunity to sit down and talk about Olympic advertising with Bob Horvath, Global Chairman and CEO of RAPP, one of the world's largest marketing services agencies.
Report form
RELATED VIDEOS
