High growth, low unemployment and public debt, all seem to point towards the Swiss Franc being a safe bet.

However, with the rest of the global markets in turmoil, a strong Swiss franc is having an effect on the people of Switzerland, and their businesses.

It has now become too expensive for people overseas to purchase Swiss cheese, for example, so they switch from buying Swiss Emmenthal to an Emmenthal produced elsewhere.

Al Jazeera's Nick Spicer reports from Zurich, Switzerland.