Nick Nichols Video Marketing Nick Nichols Call 214-458-2290
DalfortMedia
2012-09-25
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http://TrafficMagnetVideos.com Nick Nichols helps you get found by people who are ready to buy what you sell using online video marketing.
Video Marketing Basics, by Nick Nichols, Video Marketing Expert
Why you need a video marketing strategy:
In today's fast-paced world, people are becoming less and less inclined to read sales information on websites or anywhere else. They want what they want, now, in a way they can absorb in a fast, easy and meaningful way. Short video clips allow a business or individual, such as a consultant, to address the problems their target market has in a way that positions that business or person as an industry expert.
After viewing a video clip, qualified prospects will be warmed up, so to speak, by the video content. They will be more interested in how and when they can buy, and less concerned with how much it will cost. In other words, properly produced video clips turn strangers into friends in a way that no other form of media can. And once people get to know, like and trust you, it's natural that they will buy from you AND recommend you to their family, friends and business associates.
Right now, video clips can get indexed and ranked by the search engines quickly - sometimes within a few hours. And a properly syndicated video clip can get listed on the first or second page of Google for highly-competitive keywords in as soon as one or two days, and usually with a couple of weeks.
This is extremely important in highly competitive industries and for local businesses that want to rank for areas outside of their primary city. What I mean by this is, if you are a dentist located in Plano, Texas you won't show up in the Google Places "7-pack" in a search for Dallas dentists.
The Google Places 7-pack listings have those red balloon markers that you see near the top of a local search results page. Many businesses don't realize the critical importance of being in that 7-pack — but that is a topic for another discussion. However, at the moment, Google displays a couple of so-called "organic" search results ABOVE the 7-pack, and a few below as well, on the first page of results.
It's very possible that a properly syndicated video clip listing can appear ABOVE the 7-pack, or as we say, in search engine "heaven." Or it could appear below the 7-pack, which is still highly desirable. Or, when the category is super-competitive, the video clip listing can appear on the second page of results near the top. This is still very desirable.
Nick Nichols helps businesses and professional service providers get more customers, clients and patients using online video and other methods. Visit www.TrafficMagnetVideos.com and get Nick's free video shooting guide for do-it-yourselfers.
Video Marketing Basics, by Nick Nichols, Video Marketing Expert
Why you need a video marketing strategy:
In today's fast-paced world, people are becoming less and less inclined to read sales information on websites or anywhere else. They want what they want, now, in a way they can absorb in a fast, easy and meaningful way. Short video clips allow a business or individual, such as a consultant, to address the problems their target market has in a way that positions that business or person as an industry expert.
After viewing a video clip, qualified prospects will be warmed up, so to speak, by the video content. They will be more interested in how and when they can buy, and less concerned with how much it will cost. In other words, properly produced video clips turn strangers into friends in a way that no other form of media can. And once people get to know, like and trust you, it's natural that they will buy from you AND recommend you to their family, friends and business associates.
Right now, video clips can get indexed and ranked by the search engines quickly - sometimes within a few hours. And a properly syndicated video clip can get listed on the first or second page of Google for highly-competitive keywords in as soon as one or two days, and usually with a couple of weeks.
This is extremely important in highly competitive industries and for local businesses that want to rank for areas outside of their primary city. What I mean by this is, if you are a dentist located in Plano, Texas you won't show up in the Google Places "7-pack" in a search for Dallas dentists.
The Google Places 7-pack listings have those red balloon markers that you see near the top of a local search results page. Many businesses don't realize the critical importance of being in that 7-pack — but that is a topic for another discussion. However, at the moment, Google displays a couple of so-called "organic" search results ABOVE the 7-pack, and a few below as well, on the first page of results.
It's very possible that a properly syndicated video clip listing can appear ABOVE the 7-pack, or as we say, in search engine "heaven." Or it could appear below the 7-pack, which is still highly desirable. Or, when the category is super-competitive, the video clip listing can appear on the second page of results near the top. This is still very desirable.
Nick Nichols helps businesses and professional service providers get more customers, clients and patients using online video and other methods. Visit www.TrafficMagnetVideos.com and get Nick's free video shooting guide for do-it-yourselfers.
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