Expressive Social Media: Ge Wang Demos Ocarina iPhone App
eComm - eComm
Due to their mobility, intimacy, and sheer strength in numbers, mobile phones have become much more than simply "miniature computers," increasingly serving as personal and "natural" extensions of ourselves. Therein lies immense potential to reshape the way we think and do, and especially in how we engage one another socially.This presentation explores the iPhone as a unique platform for creating new expressive, social mediums. As case studies, we demonstrate and examine how Smule's "social sonic artifacts" (e.g., Sonic Lighter, and Ocarina) were able to take full advantage of the iPhone's intersection of technologies (multitouch, powerful mobile CPU and GPU, full audio pipeline, GPS/location, persistent data connection via 3G/Edge) to provide a unique experience that is at once expressive on a personal level, and social on a global scale.