Many times, a searcher has no clue what they are looking for. All they know about their search is that they have a problem that needs to be solved. If your business is able to fill their need and shows up at the top of the search results, you are one step closer to bringing in a new client and additional revenue. This is the beauty of SEO; It helps with brand awareness, and more importantly with lead generation and direct sales, but only when the proper keywords are targeted.